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The Nest

The Rise of Experiential Design in Vacation Rentals: Why It’s Essential for Success

The vacation rental market has transformed, with guests seeking immersive, unique experiences rather than just a place to stay. In fact, 83% of travelers say they prefer experiences over material things, and experiential design is leading this shift in the industry. Here’s why creating memorable, Instagram-worthy spaces isn’t just trendy – it’s necessary for staying competitive and driving higher bookings.


Experiential Design: The Key to Guest Satisfaction

  • First Impressions Matter: Studies show that 94% of first impressions are design-related. A space that feels thoughtfully curated can set the tone for an entire stay, giving guests a positive feeling from the get-go.

  • Beyond Aesthetics to Storytelling: With experiential design, each room has its own story, creating a one-of-a-kind atmosphere. Guests are no longer looking for cookie-cutter accommodations; they crave unique touches that reflect the location, theme, or personality of the host.

  • Shareable Spaces: Over 1 billion people use Instagram every month, and 71% of them use the platform to share travel experiences. Designing for these shareable moments not only adds to the guest experience but serves as free marketing when guests post about your rental.


Driving Bookings Through Experiential Design

  • Higher Average Nightly Rate: According to a study by Airbnb, unique listings can earn up to 20% more than standard ones. By investing in experiential design, you can justify higher rates and attract guests willing to pay a premium.

  • Increased Booking Rate: Research from Booking.com shows that 44% of travelers book based on a unique experience offered by the property. By creating a memorable space, you can convert more visitors into bookings.

  • Encouraging Repeat Stays: Experiential design boosts loyalty. When guests have a remarkable stay, 57% say they’re likely to rebook or recommend the rental to friends. Each design decision that enhances the experience directly supports long-term profitability.


How Experiential Design Sets Your Rental Apart

  • Market Saturation: In competitive areas, standing out is essential. Over 85% of travelers say that they are looking for “something different” when they book a stay, and experiential design can be that differentiator.

  • Instantly Recognizable Themes: Well-designed themes – from “Boho Chic” to “Mountain Lodge” – create a clear image that appeals to specific guest types. Whether whimsical, rustic, or modern, a strong theme connects with guests emotionally, making it more memorable.

  • Guest-Centric Touches: Practicality meets aesthetics in experiential design. Thoughtful extras, like a record player for music lovers or a cozy reading nook, contribute to positive reviews and reinforce that “home away from home” feeling.


Why TRN Studio? Turning Vision into Reality

  • Virtual and On-Site Services: TRN Studio offers both virtual guidance for hands-on hosts and full on-site project management for those wanting a turnkey solution. From mood boards and sourcing lists to final styling, each space is crafted to delight guests and drive ROI.

  • Strategic Sourcing: With access to commercial-grade products at vendor prices, we ensure your rental stands up to wear and tear while offering a high-end look and feel. This approach keeps your property looking fresh and functioning well, even with high guest turnover.

  • End-to-End Solutions: From the first brainstorming session to the final reveal, TRN Studio manages every step, ensuring cohesive design, functional layouts, and personalized touches that bring your rental’s story to life.


Ready to Create an Experience Guests Will Never Forget?

Experiential design isn’t just about aesthetics – it’s about creating memories. If you’re ready to take your rental to the next level and tap into the power of experience-driven travel, reach out to us for a consultation. Let’s transform your property into a destination that keeps guests coming back.


As the demand for unique and memorable stays continues to grow, experiential design is a proven way to attract more bookings, increase revenue, and build guest loyalty. Contact TRN Studio today to begin crafting a standout experience for your rental.

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